Saturday, 23 May 2015


Striving for Better, and Better and Better Products
The Role of Innovation and R&D at AMA group

 “Imagination is not only the uniquely human capacity to envision that which is not, and, therefore, the foundation of all invention and innovation. In it’s arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared.” 

― J.K. Rowling, Author of Harry Potter series

Japanese have an interesting concept, “Kaizen” which means continuous improvement. We can create better and better products only if we believe that we can make it even better and better. We at AMA believes that excellence continuously evolves and perfection never exists.

No wonder we innovate continuously to create better products. Let us look at some of the interesting innovations we have done in technology and process and how they are making our world better.

Innovations in Technology

1. After extracting the natural dyes, some part is still left in the raw material though it is low on colouring strength. Our R & D team used it to make “Herbal Gulal” or color run  powder. In fact one more innovation which has been done is to use cold extraction process, which saves a lot of energy required for extraction.

2. Potassium permanganate (PP) used in giving fading /wash effects to denim jeans, causes lot of pollution. Our R&D has developed a product VegeBoost which is an extract from waste of plant Cicer, it is added to the solution of PP, thus cutting down its use by a half.

3. Every medicinal herb has one major constituent responsible for its medicinal properties. Our R&D has developed the process of extracting the most potent form of that constituent. We call this concentrated extract as Bio Pharma Active, which make our medicinal and body care products highly effective.

Innovations in Process

Our chemists have developed a process of dyeing of textile at room temperature with natural dyes, making them even more eco-friendly. The process has been tested by Raymond for tinting of the denim they produce. The process saves on both heat energy and cost.

Global recognitions and certifications

Our company has been certified an ISO: 9001-2008 organization by TUV. Other prestigious certifications which we have received include GMP, GOTS Version IV and REACH certified company. (The natural dyes are certified by Global Organic Textile Standards (GOTS) by Control Union of Netherlands. Vegetal Bio Colour is approved by Dubai Municipality and SGS India Ltd. The Gulal /colour run  powder is certified as per cosmetics standards of the European Union)

And the journey continues

The relentless efforts of the AMA team has created a string of successes. The company not only emerged as the world leader in natural textile dyes, but the only company successful in commercialization of extract form of natural dyes.  We are the makers of the world’s first PPD Free Hair Colour (in dark colours) known as Vegetal Bio Colour.

Ministry of Science and Technology, Government of India has appreciated innovations made by the company in the area of natural colouring and hence the in-house R & D centre has been recognized by DSIR (Department of Scientific & Industrial Research).

Today the company is proud to have a client base which includes the well known giants Arvind Mills, Raymonds, BOSSA  and so on. And we have a dedicated department to integrate the R & D with the markets and the consumer.

We don’t really feel surprised when consumers from USA to India fall in love with our products and usually stay in love as loyal users thereafter.

 For more about us visit our website