Co-Founder & CEO

Mr. Yawer Ali Shah

“Development without sustainability is identical to the expansion without conviction, a conviction of delivering a balanced ecosystem to the future generations.” With this mindset, Mr. Yawer Ali Shah, Co-Founder & CEO of AMA Herbal Group of Companies, has been striving to achieve sustainability in all aspects through natural products and eco-friendly production methods.

An accomplished business leader with extensive experience in international business development, start-ups, and turnarounds, successfully took AMA Herbal to become a world leader in Natural Dyes in the textile industry. His inimitable, and admirable style of leadership, combined with his sharp focus on Sustainability, Health, Environment, and experience has helped AMA Herbal emerge as a leading exporter of Natural Textile Dyes around the globe.

Here is a glimpse of his admirable and inspirational sustainable voyage-

Awards and Honors

Mr. Yawer Ali Shah was featured on the Cover page of Industry Outlook Magazine ( in the April 2022 edition) for his sustainable achievements

Received ‘Green Industry Award’ from the Chief Minister of UP in 2016
Received `Times Icon Of Health’ award from Times group, in 2017
Received `Sustainable brand’ award from ABP News, 2018
Only Asian company to receive `Sustainability award’ from Henkel, Germany in 2021.
Winner of `ET Inspiring Leader Award’ in Dec 2022
Resilience & Sustainable Business Practices’ Award by Jaipuria Institute in, 2022
`Contribution to MSME’ by Indian Industrial Association (IIA) in April 2022
BIS award for his contribution to making ISO Standards’ Felicitated by Mr Ashwini Kumar Choubey (Minister of State for Consumer Affairs, Food & Public Distribution of India) in 2022
Presented his research paper on `Energy-efficient dyeing with natural dyes’ at the Textile Colourants and Chemicals Forum, ITMA 2023, Milan, Italy
AMA Herbal got the place in `Leading MSME of India 2023 by D&B’. The sustainable vision and futuristic business views of Mr Yawer Ali Shah were published in Dun & Bradstreet’s leading SMEs in India in June 2023
Honoured with the ‘Times Business Award’ in June 2023