“𝙄 𝙝𝙖𝙫𝙚 𝙗𝙚𝙚𝙣 𝙞𝙣 𝙩𝙝𝙚 𝙩𝙚𝙭𝙩𝙞𝙡𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙨𝙞𝙣𝙘𝙚 1996 𝙖𝙣𝙙 𝙨𝙖𝙬 𝙢𝙞𝙡𝙡𝙞𝙤𝙣𝙨 𝙤𝙛 𝙙𝙤𝙡𝙡𝙖𝙧𝙨 𝙨𝙥𝙚𝙣𝙩 𝙤𝙣 𝙘𝙪𝙧𝙗𝙞𝙣𝙜 𝙩𝙝𝙚 𝙘𝙖𝙧𝙗𝙤𝙣 𝙩𝙧𝙖𝙞𝙡. 𝘽𝙪𝙩, 𝙩𝙝𝙚 𝙨𝙩𝙤𝙧𝙮 𝙞𝙨 𝙨𝙩𝙞𝙡𝙡 𝙩𝙝𝙚 𝙨𝙖𝙢𝙚 𝙚𝙫𝙚𝙣 𝙖𝙛𝙩𝙚𝙧 𝙥𝙡𝙚𝙣𝙩𝙮 𝙤𝙛 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙨𝙩𝙤𝙧𝙞𝙚𝙨, 𝙞𝙙𝙚𝙤𝙡𝙤𝙜𝙞𝙚𝙨, 𝙖𝙣𝙙 𝙪𝙣𝙝𝙚𝙖𝙧𝙙 𝙘𝙧𝙚𝙖𝙩𝙞𝙤𝙣𝙨. 𝙏𝙝𝙖𝙩’𝙨 𝙬𝙝𝙮 𝙄 𝙖𝙢 𝙡𝙖𝙪𝙣𝙘𝙝𝙞𝙣𝙜 𝘼𝙈𝘼𝙯𝙞𝙣𝙜 𝙀𝘼𝙍𝙏𝙃 𝙬𝙞𝙩𝙝 𝙖 𝙎𝘾𝙄𝙀𝙉𝘾𝙀 𝙊𝙁 𝙎𝙐𝙎𝙏𝘼𝙄𝙉𝘼𝘽𝙄𝙇𝙄𝙏𝙔 𝙖𝙘𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙙 𝙗𝙮 𝙖 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙎𝙪𝙥𝙥𝙡𝙮 𝘾𝙝𝙖𝙞𝙣 & 𝙩𝙧𝙖𝙘𝙚𝙖𝙗𝙞𝙡𝙞𝙩𝙮“

AMA Herbal, after making a name for itself as a pioneer of natural dyes for textiles, is now putting its best foot forward towards the sustainable betterment of the textile world by launching its new vertical – AMAzing Earth: Science of Sustainability.

AMAzing Earth aims to take you behind the science and technology of sustainability through eco-tags which will have emissions and sustainability data backed up by Life Cycle Analysis technology.

This scientifically calculated information can help you achieve full sustainability and label claim.

Welcome to the AMAzing Earth’s new world of sustainability backed by an absolute scientific approach.

WHAT is AMAzing EARTH?

W- Why should you prefer it?

The textile industry is one of the major contributors to global warming with 1.7 million tons of CO2 emitted annually which accounts for 10% of global GHG emissions. Curbing the carbon trail has become essential for the textile world. For many brands, adopting sustainable means stands to benefit in many ways.
But it can be a lot more. Reduction in carbon Footprint can add more positivity to the brand’s image. You can accomplish your carbon-curbing goals with AMAzing Earth.

H- How will it reduce your carbon footprint?

Fashion and textile sectors are major fugitives to rising CO₂ levels. Sustainable inventions and methodologies of AMAzing EARTH can curb their carbon trails.
According to the UN Climate Change Conference (UNCCC) held in Glasgow, some shocking revelations have come. It is stated that if global temperatures cross 1.5 degrees Celsius, climate change may become irreversible.

Unfortunately, the present NDCs (Nationally Determined Contributions) of nations around the world fall far short of meeting the 2050 net-zero goal.
You can make your contribution more sustainable by making your product (garment/textile) sustainable with AMAzing Earth.
Sustainable traceability from AMAzing EARTH will allow you to trace and identify the history, application, location, and distribution of materials and products to ensure sustainability claims regarding carbon-curbing goals, health safety, SDGs, and the environment A- Allows you to empower your sustainability goals scientifically Not just nations, but all institutions and individuals must contribute to meeting climate change objectives to protect the planet Earth.
Textile and fashion industries can set an example for sceptical eyes to comprehend the seriousness of global warming with revolutionary sustainable methodologies and transparent work policies of AMAzing EARTH.