Co-Founder & CEO

Mr. Yawer Ali Shah

“Development without sustainability is identical to the expansion without conviction, a conviction of delivering a balanced ecosystem to the future generations.” With this mindset, Mr. Yawer Ali Shah, Co-Founder & CEO of AMA Herbal Group of Companies, has been striving to achieve sustainability in all aspects through natural products and eco-friendly production methods.

An accomplished business leader with extensive experience in international business development, start-ups, and turnarounds, successfully took AMA Herbal to become a world leader in Natural Dyes in the textile industry. His inimitable, and admirable style of leadership, combined with his sharp focus on Sustainability, Health, Environment, and experience has helped AMA Herbal emerge as a leading exporter of Natural Textile Dyes around the globe.

Here is a glimpse of his admirable and inspirational sustainable voyage-

Awards and Honors

Mr. Yawer Ali Shah was featured on the Cover page of Industry Outlook Magazine ( in the April 2022 edition) for his sustainable achievements

1. Representing on the ISO /TC38 panel as an expert since 2015, Represented India at:
Lyon (France)        2015
San Diego (USA)   2017
Ponzana (Italy)      2019
as group leader for making International standards under ISO/TC38 on the panel of BIS standards, Govt of India.
1. Received `Times Icon Of Health’ award from Times group
2. Winner of `ET Inspiring Leader Award’ in Dec, 2022
3. Vice Chairman, Indian Industrial Association (IIA), Lucknow chapter.
4. Vice President, Pradashiya Ayurvedic Drug Manufacturers Association(PADMA).
5. Executive member at CII, Lucknow.
6. Presented his research paper on Energy-efficient dyeing with natural dyes at the Textile Colourants and Chemicals Forum, ITMA 2023, Milan, Italy
7. His Sustainable vision and futuristic business views were published in Dun & Bradstreet leading SMEs in India in 2023
8. Honoured with the Times Business Award 2023
9. Appointed as a Convener by CII at the CII UP MSME Conference 2024. Addresses the conference as a Keynote Speaker.
10. Won “ET Jewel: Leadership Excellence Award 2024” for sustainable business practices and innovations.
11. Won “The Green Champion of the Year” Award 2024 at #SustainableNXTAwards2024 on 08 December 2024, by Apparel Resources at Le Méridien, Gurugram