AMA Herbal is leading the way to sustainability for weavers and artisans with its breakthrough innovations & collaborations
Indian Handloom Sector is the 2nd largest employment generator in India in the unorganized sector after agriculture. Textile products from India (including handicrafts & handlooms) are exported to more than 100 nations around the globe.
More than 35 lakh persons (out of which, 25 lakh are female weavers & affiliated workers) are engaged in 23.77 lakh looms in India. According to an estimate, the Handicraft Sector will employ 68.86 lakh Artisans (38.61 females & 30.25 lakh males) to meet its working requirements.
These are considerable numbers of people who should get the exposure and opportunities for their integrity and keeping the heritage alive. When the world is moving towards sustainability, the Handloom sector shouldn’t be left behind.
The effulgence of Weavers & Artisans will get more prominence with a better working scenario, professional growth, and global recognition
The government has made many vital decisions to create more sustainable opportunities for the skill development of weavers and artisans like the Handloom Weavers’ Comprehensive Welfare Scheme (HWCWS), Comprehensive Handloom Cluster Development Scheme (CHCDS), Yarn Supply Scheme, Handloom Mark Scheme etc.
It will empower the infrastructure, and economic viability of weavers & artisans and will provide them with better access to Indian and international markets.
AMA Herbal is helping them adapt pristine dyeing methods with a sustainable modern approach & innovations
Being sustainable is substantial for the industry itself. The Handloom Sector has kept alive the deep-rooted Indian heritage of creating textiles. AMA Herbal is adding sustainability to this great work by helping weavers and artisans continue to use ancient dyeing methods with a sustainable modern approach.
There are 136+ distinct weaving patterns in different states existing all across the nation showcasing the historical richness of ancient Indian Weaving. AMA Herbal is helping weavers know and understand the utility & significance of its natural dyes and how these dyes can turn things around.
A handicraft/handloom product falls into the category of an eco-friendly product when dyed with natural dyes. Otherwise, it remains just a handicraft/handloom product. It gives more exposure to export opportunities, reaching different markets all across the globe, and it attracts big buying houses looking for sustainable handicraft/handloom products.
What are the existing requirements of weavers & artisans?
Weavers & Artisans require-
- A sturdy training program to match the modern-day market requirements.
- A better infrastructure
- A practical demonstration of how to become sustainable through natural dyes & their benefits
- An improved market reach
- More productive opportunities & support from the government
How is AMA Herbal administering these requirements?
AMA Herbal has recently signed an MoU with National Handloom Development Corporation Limited (NHDC) to train 1000 weavers & artisans from all over India through their customized training program.
This training program will enhance their skills & confidence, and it will also make their products more eco-friendly. It will meet all the requirements of weavers & artisans along with the desperately needed support and infrastructure to make their skills more advanced with global recognition for their products.
What is in the bag for the future?
No one can divulge the future but the existing actions and initiatives can shape it to some extent and make us future-ready. AMA Herbal is doing the same through its innovations. It has recently launched Bio Indigo PReRTM: The World’s First Biochemically pre-reduced natural indigo in liquid form. This innovation will help the weavers and artisans to make their products more sustainable and to get global acknowledgement.
AMA is future-ready through its sustainable innovations and endeavors. Be a part of it by contributing your part as a weaver and artisan. When we go ahead hand in hand, the whole world will admire and abide by our heritage, sustainable endeavors, and integrity.
